The Brand Manager – Tanzania is responsible for leading the execution of
key marketing projects affecting the market; ultimately delivering
positive volume & brand love growth. The role’s responsibilities
are:
a) Supporting the implementation & execution of country marketing plans
b) Monthly brand business (consumer, shopper, retail) & DME tracking
c) Leading the Adaptation of BU Marketing Programs with local insights.
The Company’s effort in building a strong consumer insight driven
business growth model, coupled with development of scalable programs
& tools for implementation by our Bottling partners is critical to
our short and long-term business success. This person will be a key
contributor in shaping the relationship and strategic plan development
with these partners.
The key purpose of this role is to execute market brand programs
collaboratively with the Bottler Marketing & Operations teams to
ensure implementing a strong path to consumer-driven business growth.
These programs will require the individual to collaborate with the
Franchise Operations, Franchise Managers, Other functions (Finance,
IMCC, Operations, Supply Chain, and the Bottlers Marketing &
Operations teams to ensure complete delivery of the agreed plan. Lastly,
this individual will be required to provide regular business tracking
analysis covering their Market.
The key means to achieve these goals are the development of diagnostics,
strategies, content, and capability within their region of
responsibility. The work of the individual requires leveraging the
collective intelligence of our system, through a collaborative approach
with their Franchise Leaders, all other Franchise, CEWA and Bottler
Ownership Markets. They need to drive the execution and build / adapt
their Marketing Plan content in partnership with Creative Agencies,
build key marketing competency skills for personal and professional
development and act as the key integrator on their projects.
The Initiatives (both consumer and shopper programmes) this person will
leverage, create or adapt will be built from local market insights to
ensure their local plans are highly resonant across their consumers and
will change beliefs, attitudes and behaviours about the brands under
their scope, which will lead to incremental brand consumption and
purchase ( and ultimately brand love ). They will need to have strong
project management skills to ensure programs are efficiently developed
and a rigorous ability to measure and analyse the performance data from
their markets/programs.
KEY DUTIES/RESPONSIBILITIES:
•Leads Execution of key components of marketing programs; including overall project management agency day-to-day logistics.
•Provides Thought Leadership Regarding How Their Projects/Programs
Should Be Adapted & Operationalized Using Local Insights; creating
recommended action plans for Franchise Strategy Leader approval.
•Provide proactive budget management and contingency planning to ensure delivery of agreed BP spending targets.
• Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership.
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